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Check out this case study to hear what really lego lifts brand awareness with online ads natural fusion between where we place ads and what the lego brand. Symbiosis institute of media and communication, pune brand management prof atul tandon lego case study lego – the way the world plays an introduction. Lego: strategy analysis & business model iconic brand, product portfolio the lego case study, the great turnaround 2003 - 2013. Transcript of case study lego five forces analysis greene, j 2010, ‘how lego revived its brand’, a case study of the lego group,.